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Kudos to ESPN's "Outside the Lines" Feature On NFL's Marketing To Moms A Little Bit of The Rest Of The Story

On Sunday morning, I appeared as a guest on a ESPN's weekly program "Outside The Lines" on a segment titled "NFL: Marketing To Moms."

ESPN deserves kudos for its "Outside The Lines" segment on the NFL's marketing to moms, but, while it did a great job of identifying the fact that football moms are looking for a source of objective information about youth football safety, it could have done more to highlight the fact that such sources already exist.

Aspen Institute Football Roundtable Was Valuable, But Changed Few Minds

Last Friday, I participated in a roundtable discussion in Washington, D.C. conducted by the Aspen Institute's Sports & Society program called "Playing Safety: The Future of Youth Football?" It was moderated by ESPN's Tom Farrey and, in the phrase made famous by the movie Casablanca, rounded up all the usual suspects on concussion safety and football, including MomsTEAM concussion expert emeritus Dr. Bob Cantu, USA Football Executive Director Scott Hallenbeck, and NFL Player Association President DeMaurice Smith, among other luminaries from the world of football and journalism. I was indeed honored to be asked to join those debating the future of the sport.

The Aspen Institute's discussion on the future of youth and high school football rounded up the usual suspects, both those advocating against tackle football before age 14 or abolishing the sport altogether, and those saying that the best approach is to institute reforms so that teams can play smart, not scared.

MyESPN Highlights Posters: An Easy Fundraising Idea

Organizations want to add value to the athlete's experience without adding expenses. Leagues can earn fundraising revenue from the myESPN Highlights program to supplement income from registration fees and sponsors.
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