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Tom Cove

Kudos to ESPN's "Outside the Lines" Feature On NFL's Marketing To Moms A Little Bit of The Rest Of The Story

On Sunday morning, I appeared as a guest on a ESPN's weekly program "Outside The Lines" on a segment titled "NFL: Marketing To Moms."

ESPN deserves kudos for its "Outside The Lines" segment on the NFL's marketing to moms, but, while it did a great job of identifying the fact that football moms are looking for a source of objective information about youth football safety, it could have done more to highlight the fact that such sources already exist.
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