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"Winning Takes Care of Everything" and Other Sporting Myths

Nike's latest edgy ad in which Tiger Woods claims that, "Winning takes care of everything," has evoked a wide range of responses in the media, and, one might hope, around the family dinner table. After all, why miss a teachable moment when you're a parent of a young athlete? But what exactly is Nike's message, wonders one commentator on sports and society.
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