Whether it is a potential college scholarship or just helping their team win, some teenage athletes feel pressure to do whatever it takes to get an "edge", even to the point of taking anabolic steroids or other illegal, performance-enhancing substances.
In an attempt to reduce teen steroid use, the Ad Council is sponsoring a new public service ad (PSA) campaign and companion website [1] called "Don't Be An Asterisk."
The campaign gets its name from the asterisk that originally found its way into sports in 1961 - when Major League Baseball commissioner Ford Frick decided that the new single-season home run record set by the Yankee's Roger Maris of 61 homers would be accompanied by an asterisk to denote the fact that it was set over a 162-game season eight games longer than the 1927 season in which Babe Ruth had hit 60 homers - but which has been given a whole new meaning in the 2000's as denoting records tainted by an athlete's suspected steroid use.
The well-designed and visually appealing website includes:
A "From the Lab to the Locker Room" timeline on the development of steroids;
A discussion of the history of Olympic steroid use by Olympic historian David Wallechinsky;
A page where the user can click on different parts of the male and female anatomy to learn the dangerous and multi-faceted affects of steroid abuse on various parts of the body [2], internal organs, reproductive systems, head/skin/hair, and brain.
Nutritional and psychological tips for peak athletic performance without steroid use
Video
and written testimonials from Olympic athletes on how the use of
steroids by their teammates and competitors tainted their own
accomplishments or deprived them of a once-in-a-lifetime chance to
experience the "thrill of victory", and sing the National Anthem on
the top step on the medal podium; and
FAQ and "Did You Know" fact sections.
Links:
[1] http://www.dontbeanasterisk.com
[2] https://www.momsteam.com/node/595
[3] http://www.youtube.com/watch?v=uJ-DaJvBKuc
[4] https://www.momsteam.com/forums
[5] https://www.momsteam.com/sports/football-tackle/safety/anabolic-steroids-your-childs-road-to-the-gold-or-to-the-grave
[6] https://www.momsteam.com/team-of-experts/steven-horwitz-dc/performance-enhancing-drugs/what-are-anabolic-steroids-and-how-do-