Win. Win. Win. There is no losing, just winning, at all costs. Get bigger, get stronger, hit harder, run faster longer, DESTROY YOUR COMPETITION. This is the message of contemporary sports in America. Winning is everything, losing is unacceptable. Winners go on to become famous and sign million dollar contracts, losers watch them on television. With all of the societal pressure young athletes are faced with to succeed, be it from the media, parents, coaches or peers, it is no wonder that a surprising number turn to illegal performance enhancing drugs to give them an edge over their competition.