FOR IMMEDIATE RELEASE

Crayons, Inc. Joins MomsTeam as Exclusive Sports Drink Sponsor of Hydration Channel

Waltham, Mass. (March 19, 2008). MomsTeam Media CEO/Publisher Brooke de Lench announced today that Crayons, Inc., the maker of Crayons® Sports Drinks, has joined MomsTeam as the exclusive beverage sponsor of its Hydration Channel. De Lench's announcement comes after the Natural Products Expo West in Anaheim, California, the nation's largest natural foods show, where Crayons® launched its line of all-natural sports drinks for youth.

"The 80 million parents whose kids play sports should know that studies show sports drinks are better than water at re-hydrating kids because they're more likely to drink the required amount if there is a moderate amount of sodium and some fruit flavor," she says.

"What makes the new Crayons® line of sports drinks - Playoff Punch, Leaping Lemon-Lime and Breakaway Berry - so appealing," de Lench said, "is not only are they all natural, but they use organic evaporated cane juice instead of the high-fructose corn syrup found in other sports drinks and have been carefully formulated to specifically address the hydration and nutritional needs of active kids.

de Lench noted that dehydration is a more serious problem than most people know, with about 25 kids actually dying from it each year. "MomsTeam is excited to have Crayons as the exclusive sports drink sponsor of its Hydration Channel and to support our work in raising public awareness about hydration and youth sports," says de Lench.

Founded in 2000, MomsTeam is a leading website dedicated to providing parents timely and timeless information on youth sports. The MomsTeam Hydration Channel has been accessed by millions of parents for articles on such topics as the special fluid needs of kids in sports, recognizing the signs of dehydration, how to avoid heat-related injuries through proper hydration, and when to cancel practices because of heat and/or humidity.

CONTACT INFORMATION

Alison Bailey
PR
alib@momsteam.com
MomsTeam Media
395 Totten Pond Road
Waltham, MA 02451
800 474 5201 X 1

Or

Brooke de Lench
CEO/Founder
MomsTeam Media
395 Totten Pond Road
Waltham, MA 02451

781 890 2835

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